Online Grocery Shopping

Question: Discuss about theOnline Grocery Shopping. Answer: Introduction Online shopping has become the trends for a maximum number of the users throughout the different countries. There are several advantages for the customers doing online shopping. This literature review reflects the desired aspects of the online grocery shopping throughout the concerned competitive market segments (AT, 2015). The online trends for shopping have significantly affected the shops established in the market. The purchase decisions of the customers have been given the top most priority as it helps in the evaluation of the business process of the concerned organization. There are steps followed by a customer's in order to make it purchase online but the thing is that the grocery items sold online need to be fresh as per the satisfactory level of the consumers. Literature Review There are some of the advantages as well as disadvantages of online grocery shopping as per the customers are concerned. According to (Kendrick, 2010) the basic process of the decision-making, the process from the customers regarding the online grocery shopping flows some steps such as the identification of the problem, searching for the required information, evaluation of the alternatives, purchasing decision and the post-purchasing behavior. The freshness of the respective grocery items is one of the major points which needs to be looked upon the concerned organizations as the customer generally purchases those grocery items which remains fresh. As per the past researchers, the online shopping has brought the rapid increase in the selling of the products for the different firms to a wider area of the marketplaces (Mintzer Magazine, 2013). The fact is that throughout the world of modernization, the difficulty for the different grocery shops has raised to a large extent due to the no n-availability of their respective grocery online business portal. Moreover, the development of the e-commerce portal has proved to be very useful for the different customers as it provides them various advantages such as it saves their time, offers a wide range and a variety of the items available at the best prices. The competition level has significantly increased with the introduction of the online shopping business. Therefore, it becomes more crucial for the different retailers to provide the best quality of the product as this helps in evaluating their desired profitability and productivity. According to (Joana, 2014), the online businesses have been seen to have the exponential growth and there are many of the well- known companies who do not have the strongest presence over the internet technology. There are several disadvantages of online shopping and there are some of the renowned companies like Amazon, EBay which have established their pillars in the online shopping porta l. Moreover, the online shopping helps in providing services to the respective customers 24 hours a day and 365 days throughout the year. The customer can place the order from anywhere and by not visiting the respective markets (Van Hecke, 2010). On the other hand, the online platform provides a wide range of the products available from different retailers and select as per the fixed budget. Thus, the facts evolve that the change in the technology throughout the different parts of the world has brought major changes for the development of the business process (Walvoord Anderson, 2013). The online shopping of groceries will help the customers to buy the products as per their choice easily but there are some of the effective disadvantages for the respective sellers of the online grocery as the products cannot be sold to a longer distances as the freshness and product quality matters that cannot be kept for so long packed. Therefore, the smallest or the fixed area can be targeted for the evaluation of the selling of the online groceries (Women, n.d.). Discussion and Recommendations The researcher critically evaluates the fact that the online grocery shopping has brought major positive change for the customers along with the shopkeepers. The customers can easily place their respective orders at any time as per their convenience. There are crucial requirements for the improvement in the area of quality of the products and the delivery needs to be increased to a wider area of the market segments concerned. The delivery needs to increase towards a longer distance with the help of innovative tools and techniques. There are some of the crucial points related to the return policy and the taste of the different products concerned as mainly for the online grocery shopping business and this needs to be improved as per the satisfaction of the customers. Limitations Some of the limitation of the online grocery shopping is that the freshness and the quality of the product may be hampered and the products cannot be ordered from a long distance. The prices and the quality of the products are considered to be of great importance as it directly relates to the health benefits of the consumers concerned. Some of the other limitations are that here are many of the websites which are badly designed and are not user-friendly, the quality of the products provided does not match the high standards all the time, no social interaction and the effective and lowest prices are sometimes unavailable. One of the most crucial points for the customers is the delivery charges (Nielsen, 2014). Sometimes the delivery charges become more than the actual price of the product concerned. The quality of the product can be easily checked by visiting the concerned retail outlets but in the case of the online shopping, the products are identified after doing the payment proces s. In some of the websites, the payment mode is available only through debit cards whereas in some of the websites the payment can be made as Cash on delivery. References AT, K. (2015).Atkearney.de. Retrieved 10 October 2016, from https://www.atkearney.de/documents/856314/1214618/BIP_A_Fresh_Look_At_Online_Grocery.pdf/2f4e07b2-3859-4d79-9049-33a2f25a8b0d JOANA, M. (2014). Retrieved 10 October 2016, from https://repositorio.ucp.pt/bitstream/10400.14/11679/1/Thesis_Joana%20Penim.pdf Kendrick, R. (2010).Cyber Risks for Business Professionals. Ely: IT Governance Pub. Mintzer, R. Magazine, E. (2013).Online Coupon or Daily Deal Business. New York: Entrepreneur Press. Nielsen,. (2014). Retrieved 10 October 2016, from https://www.nielsen.com/content/dam/nielsenglobal/vn/docs/Reports/2015/Nielsen%20Global%20E-Commerce%20and%20The%20New%20Retail%20Report%20APRIL%202015%20(Digital).pdf Van Hecke, M. (2010).The brain advantage. Amherst, N.Y.: Prometheus Books. Walvoord, B. Anderson, V. (2013).Effective grading. San Francisco, Calif.: Jossey-Bass. Wempen, F.Digital Literacy for Dummies.