Paramore †‘Now’ Video Analysis Essay

1. atomic number 18 there any(prenominal) generic conventions? (eg stage performance in a metal telecasting, dance rotine for a boyband, cutting to the beat) Are there any conventions from other genres?This video is non very generic of the genre of rock music. In comparison to other Para more(prenominal) videos there isnt an element of stage performance in a studio or any instruments involved. In most of their old videos they have been in a concert carriage set-up studio or location miming along to a ballad with b well(p) dims and colorful writing whilst little storylines happen around them.Instead this video is set in a battlefield filled with dirty- draped enemies, dust and rotten ve payation, making them the storyline. This has often been done in pop music videos such as Battlefield by Jordin Sparks and Jar Of Hearts by Christina Perri. In a foregoing Paramore video for crushcrushcrush they were in a similar dusty setting miming along to the song and allowing people to s mash up their attire. I feel that as the band have a fresh start and begin to uprise more mainstream music their videos will become less stereotypical of rock music and the bands previous self.I feel that this video has some elements of pop music, using smoke bombs and colour powder single thing that is often seen in a rock video is the use of violence and gore/ extraction. In this video there is violence on the battle field nevertheless instead of using blood they replace it with coloured paint powder. I believe this is for many reasons, one to make it more light hearted but also to show the bands old stereotype disappearing and new beginnings organism released.2. Describe the style of this music video. What effect does it have? A sense of arrogance has been created from the start of the video he is looking into the lens of the camera as if he was looking into the viewers eye with a blank facial expression and ignoring all the chaos and drama behind him. This goes with the lyrics Thats no good to me, I dont need nobody which provokes the idea of him telling us he doesnt need everything going on or anyone else around him, full his microphone and himself.The camera operate mainly focuses on him allowing him to be the main argona in the video and be the star. Its amusement and upbeat manage the song and the style of the video seems new and something never seen before which refelects his music. The video uses stopmotion energy which is created by using thousands of individual images and playing them together slower than the normal video camera upchuck rate to add a cool effect. This allows objects in the video to have personalities and be able to impact by themselves. It also looks really cool where his t shirt flicks through colours whilst his miming is still in time. I theorise they did this to show he is what he is no matter what he looks like he can still be a rapper.3. Do the visuals illustrate, amplify or offer disjuncture with the lyrics? How doe s this work up and what do the visuals add?Cut to beatIts anarchy, with strange figures attacking each-other with sceptres. This indicates that the enemy are in fact screeching police which the band have strong ties with, their second album was named Riot repayable to the port the creative energy during the albums creation seemed to burst out of them uncontrollably. I think this is clever because six years later, where instead of helping to strengthen the band and their relationship with their fans, a riot is threatening to tear it all apart after original band members leaving.Powdered smokeThe pulverized smoke could represent a number of things creativity, life, love, or more literally, the blood of the allies that has been spilt during this fierce battle. If you necessitate its intended meaning, director Daniel Cloud Campos wrote this message on his instagram below a photo of silhouettes in the smoke Smoke of love. Toxic to those who have hate in their hearts. Daniel Cloud Campos wanted it to represent love, but really, it could symbolise anything, as long as its positive.4. How are the performers represented?From the very opening shot, we are presented with two opposing forces Paramore represented by singer Hayley alone and the Captain. This shows that she is powerful and strong. A grenade is thrown make an explosion knocking her unconscious she lies there not making an effort to move allowing people to get cause to be perceived around her. This shows that she is reckless and feisty going along with the lyrics dont try to bear this from me, dont try to take this from me. Her band mate runs over to help her up she grabs his progress but dashes off before she gets to her feet as another band member tackles riot police to the ground. This shows unity, which is account to the song as it was written about to past members leaving and how Paramore will continue on to produce music.The enemy turns his attention on Hayley, who is still in a vulnerable st ate on the ground. She doesnt want to fight him. She just looks up at him in despondency. He sees how vulnerable she is, and seems to appreciate the way that she chooses not to fight back, slowly lowering his baton, no longer wanting to threaten her. Her peer tackles the enemy, just in case he changes his mind. He also helps pick her up. She wouldnt be standing right in a flash if it werent for band mates, this also goes with the theme of the song. The idea of the three of them taking on the all in all riot squad alone is an analogy of them taking on the music industry as a trio with no drummer, coinciding with the lyrics if theres a future we want it now.She looks hurt and confused by the chaos happening around her. She spots the Captain from across the battlefield, and begins to walk towards him, not consumed by hatred or vengeance. She is calm and collected. Despite explosions and savage beatings getting really violent and spread over feet away from her, she doesnt flinch. She knows what she has to do to stop the fighting, and sets about to do it. This represents her feistiness, linking with the lyrics Im bringing my sinking feeling ship back to the shore. The boys try to fight off people in her way, filling the circularise with coloured powder and smoke.Hayley gets hit on the back of the head with such force that it brings her to her knees. But its not an expression of physical pain that is spread on her face its more emotional. It looks like she cant take anymore, she looks around nervously in an attempt to find her bandmates, who just watch at her helplessly, not knowing how to help or fight back. She looks to the Captain belting theres a time and the place to die, theres a time and the place to die as the music builds up. She runs to towards him shouting and this aint it, her band members begin to restrain reaching out to her crying that she comes back. All of this shows independence of her and how she will continue to achieve in her career. She t hen runs and hugs the captain tightly causing him to release his baton and the battlefield clears of smoke, showing that they have achieved their future if theres a future we want it now.