Poetry is often written as a result of reflecting on an intense emotional experience or a significant event

Q: Poetry is often written as a result of reflecting on an intense emotional experience or a significant event. Examine the techniques used by one poet to convey the significance of an experience or event which gave rise to a poem or a sequence of poems. â€Å"Daddy†is a very emotional poem by Sylvia Plath. She wrote it just before she committed suicide in the early 1960's. It is a very angry poem which is centred around Plath's relationship with her father, who died when she was much younger. Much of her anger and emotion arises from this event. Despite the fact that he has been dead for some time, it is still certain that she feels affected by it. The first verse of the poem creates the tone followed throughout, and helps to set the rest of the poem in context: â€Å"You do not do not do, you do not do Anymore, black shoe In which I have lived like a foot For thirty years, poor and white, Barely daring to breathe or Achoo.† Here, the poet is stating that they have â€Å"†¦lived like a foot for thirty years†¦Ã¢â‚¬ , a simile that is giving the sense that she has felt oppressed for her whole life, as living â€Å"like a foot† is a claustrophobic image, showing how she cannot break free of the â€Å"black shoe† which it is made apparent is representing her â€Å"daddy† figure. The opening line, â€Å"You do not do†¦Ã¢â‚¬  is similar to how a parent would tell a child off, but the poet is reversing the role here, and so her anger at her father is shown straight away. The whole of the first verse is an extended metaphor, to convey the poet's anger at feeling trapped all of her life by the death of her father. The line â€Å"Barely daring to breathe of Achoo.† shows how this has given her a sense of claustrophobia, not being able to escape from a â€Å"black shoe† â€Å"black† appearing throughout the poem, giving connotations of evil, the poet exag gerates in order to express her feelings on her father, and her anger at his death. In verse two, she refers to him as â€Å"marble heavy, a bag full of God†, which represents how he has been weighing her down. The use of the word â€Å"God† is to give the sense that her father has been the all-powerful force in her life until now. â€Å"Daddy, I have had to kill you.† reveals the intent behind her writing the poem, to enable her to â€Å"purge† her father out of her life at last. For the poet, â€Å"Daddy† is a cathartic experience, and this is communicated to the reader because her anger is apparent in the accusing tone used, she's addressing the problems in her life and pointing the finger at him. She describes him here in the second verse as a â€Å"Ghastly statue† saying that there is something sinister about him, â€Å"statue† refers to how he has been immovable, ever-present in her life even after his death. The image of him described in verses two and three focuses on the scale of him. â€Å"One gray toe, big as a Frisco seal/And a head in the freakish Atlantic†¦Ã¢â‚¬  – he is continental. It's almost as if he is too much, and the poet cannot handle the amount that she has built him up in her mind, so much that it almost takes over. But, not all of her fe elings towards her father are negative: â€Å"I used to pray to recover you, Ach, du.† The note of longing present here prevents the poem from simply becoming an angry rant, it's clear that she poet is conflicted on how to feel. The fact that she uses the German language also helps to emphasise how much he has impacted her life, as he was German-American. The tone of the poem is enhanced by the harsh, building rhythm, and the fricative language used. The rhythm builds into a sort of crescendo, and the language used contains a lot of words with an â€Å"oo† sound, similar to the word â€Å"you†, the accusation coming through, her anger at him showing. The repetition of certain words like â€Å"†¦wars,wars,wars†¦Ã¢â‚¬ , â€Å"†¦ich,ich,ich,ich†¦Ã¢â‚¬  and â€Å"†¦back, back, back†¦Ã¢â‚¬  add to the marching rhythm which drives the poem. By the time we get to the heart of this long rant of a poem the imagery relating to her father deliberately becomes confused with that of Nazi atrocities. Furthermore, sometimes Plath's attitude towards her father seems to be more suited to that of a lover; how for instance she sees him as the â€Å"†¦black man who/Bit my pretty red heart in two.† The experience of her father's death had led her to identify with victims of Nazism, which could be seen as particularly self-indulgent on her part, as the comparison seems to be out of balance. â€Å"An engine, an engine Chuffing me off like a Jew. A Jew to Dachau, Auschwitz, Belsen. I began to talk like a Jew. I think I may well be a Jew.† And similarly, her comparisons of her father to a Nazi: â€Å"I have always been scared of you, With your Luftwaffe, your gobbledygoo And your neat mustache, And your Aryan eye, bright blue. Panzer-man Panzer-man, O You–† This dynamic she paints of her, the victim, and her father, the oppressor is clearly an exaggeration. Her father's death, however, has made her so angry at him that she sees it fit to draw such comparisons. Her experience of her father's death has forced her to identify with Jews, oppressed by Nazis, the way she has felt oppressed by her father for her whole life. But, this aspect of the poem is juxtaposed with the poet addressing her father in an intimate way, she describes him here as a â€Å"Panzer-man†, representing the glamour of the Second World War, a sort of figure of longing. She refers to father as â€Å"daddy† – â€Å"You stand at the blackboard, daddy/In the picture I have of you.† This emphasises how she has been unable to move on, he has never become a â€Å"father† to her, he is frozen in time as her â€Å"daddy†, although he is still a figure of authority to her. It is because of this inability to move on from the death of her father that she states she has â€Å"made a model† of him, in her husband, â€Å"A man in black with a Meinkampf look.† It's almost as if her husband has been a substitute for her father being absent in her life, and in the end, he does her no good either, she says he â€Å"drank my blood for a year.† referring to how he drained life from her, and in marrying a man that reminds her of her father, it did not offer a solution at all. The poem acts as a way of exorcising her father from her life, but she also refers to her husband in this aspect – â€Å"If I've killed one man I've killed two.†, the poem has been a stake through the heart of both her â€Å"daddy† figure and her husband, referenced to in the last verse (â€Å"There's a stake in your fat black heart† – the poem is the stake, it has killed him). By the end of the poem when she claims â€Å"Daddy, daddy, you bastard, I'm through.†, it can be interpreted in more than one way. The first, that she is through with her â€Å"daddy† that she has exorcised him from her life at last. But secondly, that it has been too much, that the burden has killed her – Sylvia Plath committed suicide soon after the poem was written. â€Å"Daddy† is full of emotion. It allows the poet to exorcise her father from her life, and so it is conflicted and features anger, love and the accusing tone highlights the poet's feelings towards her father, how she hates him for his death early in her life, but there are hints of longing throughout. The Nazi imagery used in the poem could be said to be self-indulgent of the poet, but it is perhaps justified in that she has carried the burden of mourning for her father for the majority of her life. The poet shows her father as an evil figure, so it is easy for the reader to sympathise with her, although it is important to remember that the image she paints of him is exaggerated and so the only â€Å"bad† thing he did was to die too early in Plath's life. And so, the poem could be interpreted as a rant at her dead father, but to the poet, he's been present in her mind throughout her life, and â€Å"Daddy† was how she was able to rid herself of him.

Macbeth sountrack Essay

In act 1 scene 5 is when Lady Macbeth found out the news about how Macbeth would become the Thane of Cawdor and king for the witches. I chose the song â€Å"I Want It All† by Queen to represent this scene. Part of the songs lyrics are â€Å"I want it all, I want it all, I want it all, and I want it now†. Lady Macbeth heard the news that he would be king and she right away wanted to accomplish that. She didn’t want to wait but instead she take the steps necessary to make Macbeth king as soon as possible. In act 1 scene 6 is when the king and others arrive at Macbeth’s castle to stay the night. I chose the song â€Å"Let Em In† by Paul McCartney to represent this scene. The songs lyrics are â€Å"Someones knockin at the door, somebodys ringin the bell, do me a favor, open the door and let em in†. This perfectly describes that scene because when King Duncan arrives Lady Macbeth is there to let them in. She already has a plan figured out for them and can’t wait to execute it. In act 3 scene 4 I chose the song â€Å"I’m Going Slightly Mad† by Queen to represent this scene. In the scene Macbeth is having a dinner party and notices that all the seats are taken. When he sees that his seat is taken by the ghost of Banquo he starts talking to the ghost who is invisible to everyone else. The lyrics â€Å"I’m going slightly mad† describe how Macbeth was acting really strange and made the guests question him. The ghost later came back and made Macbeth have an outburst again alarming the guests which sent them home. A symbol that is portrayed in this play is the weather. The weather plays a role in which if something bad is coming up a storm might appear. The song â€Å"The Thunder Rolls† by Garth Brooks reminds of when the witches would enter and a storm would move in. Also the night that Duncan got murdered, a terrible storm came in that night indicating that something bad happened. These natural occurrences are hints to the audience that something isn’t right and the song does a good job of describing a thunder storm. In act 1 scene 7 is when Lady Macbeth told Macbeth to be a man and kill Duncan. â€Å"When you durst do it, then you were a man; And to be more than what you were, you would; Be so much more the man†. I chose the song â€Å"I’ll Make a Man out Of You† from the movie Mulan. This song is about training men to become manlier and this is what Lady Macbeth wanted Macbeth to do. She wanted him to become manlier and do what she tells him. I chose the song â€Å"Tragedy† by the Bee Gees to describe the whole play. The genre of this play is tragedy and this song describes â€Å"when you lose control† of everything. Macbeth took things too far and lost everyone that was close him. The lyric â€Å"With no one beside you, you’re goin’ nowhere† reminds when Lady Macbeth died then he really didn’t have anyone else. Since he had no one with him for support, the only way he could go was down.

Computer †Aided Instruction Essay

A self-learning technique, usually offline/online, involving interaction of the student with programmed instructional materials. Computer-assisted instruction (CAI) is an interactive instructional technique whereby a computer is used to present the instructional material and monitor the learning that takes place. CAI uses a combination of text, graphics, sound and video in enhancing the learning process. The computer has many purposes in the classroom, and it can be utilized to help a student in all areas of the curriculum. CAI refers to the use of the computer as a tool to facilitate and improve instruction. CAI programs use tutorials, drill and practice, simulation, and problem solving approaches to present topics, and they test the student’s understanding. Typical CAI provides 1. text or multimedia content 2. multiple-choice questions 3. problems 4. immediate feedback 5. notes on incorrect responses 6. summarizes students’ performance 7. exercises for practice 8. Worksheets and tests. Types of Computer Assisted Instruction 1. Drill-and-practice Drill and practice provide opportunities or students to repeatedly practice the skills that have previously been presented and that further practice is necessary for mastery. 2. Tutorial Tutorial activity includes both the presentation of information and its extension into different forms of work, including drill and practice, games and simulation. 3. Games Game software often creates a contest to achieve the highest score and either beat others or beat the computer. 4. Simulation Simulation software can provide an approximation of reality that does not require the expense of real life or its risks. 5. Discovery Discovery approach provides a large database of information specific to a course or content area and challenges the learner to analyze, compare, infer and evaluate based on their explorations of the data. 6. Problem Solving This approach helps children develop specific problem solving skills and strategies. Advantages of CAI †¢ one-to-one interaction †¢ great motivator †¢ freedom to experiment with different options †¢ instantaneous response/immediate feedback to the answers elicited †¢ Self pacing – allow students to proceed at their own pace †¢ Helps teacher can devote more time to individual students †¢ Privacy helps the shy and slow learner to learns †¢ Individual attention †¢ learn more and more rapidly †¢ multimedia helps to understand difficult concepts through multi sensory approach †¢ self directed learning – students can decide when, where, and what to learn

Organization of a Healthcare Facility Assignment

Organization of a Healthcare Facility - Assignment Example In addition, the health facility aims at providing affordable health care to its client. Delver Health Care will be a clinic working under the supervision of qualified physicians who have academically specialised in seven health related issues; dermatology, gynaecology, heart diseases, respiratory disease, surgery and gastroenterology. Mission Delver Health Care exists to ensure that patients suffering from various health conditions are treated by qualified medical practitioners. As such, patients in and around New York are guaranteed of quality medical attention at an affordable rate from the facility. Equally, as a health facility, we are aware that health is the first priority in the life of individuals, thus specialisation is key to our services. Vision â€Å"Delver Health Care will distinguish itself as a leader in specialized health care delivery and will be and together with other willing partners, there will be provision of quality services to patients in the community.† The Impact of Merger and Acquisition According to Sherman 2011, mergers and acquisition is a program that offers the acquirers benefits of great potential and value especially when the objective has been selected carefully,. Never the less, the program is also capable of bringing about risks that are inevitable. To begin with, the program should focus on the integrated efforts that are supposed to influence the expected benefits. As such, the business should focus on working to accomplish its objective. Delver Health Care as For-Profit Business Apparently, for profit organization, it entails professionals who volunteer as consultants, facilitators to various institutions in exchange for payment of services. In light of this, the Doctors Board of America should come up with Delver Health Care as a for -Profit business as a result of a problem they believe they could address. As such, they should come together and decided to offer their services in order to benefit their people or community. Of importance to note is that there must be a good service, a market for the service, which in this case is patients who are in dire need of the services (Heller, 2009). Consequently, the possibility of having Delver Health Care as for profit business denotes that the Doctors Board of America is at liberty to decide what they want to do with the net earning or profit that will be generated by the health care facility. According to a feasibility study conducted through the mandate of the Doctors Board of America, it was found out that over 43 % of the population in New York were individuals who suffered from chronic illnesses particularly heart diseases, but did not find facilities that offered specialised treatment around the city (Stevens, 1998). In relation to this, the Doctors Board of America through a consultant concluded that health care business would only operate as for profit business. Moreover, the feasibility study explains the three main issues revolving the i nception of the health care business; market issues, technical and organizational requirements, and the financial overview. Wolper, 2004 argues that in terms of market issues, it was evident that most people in the region required specialised treatment meaning that, the opening of the health centre would automatically ease

Balance Score card (BSC), Beyond Budgeting and Economic value added Essay

Balance Score card (BSC), Beyond Budgeting and Economic value added (EVA) - Essay Example Hence, balanced scorecard provides a clear picture of the tangible and intangible assets, human resource, available equipments, customers range and quality, and the plans necessary for the financial growth of the organization. The under-analysis Coors’ case manifestly states that the scorecard can be applied for multiple purposes particularly in the following dimensions: Articulation of vision and mission statements on the basis of the business plans the management maintains in its mind for the successful implementation of the blueprint drawn out before the commencement of the corporate ventures Assessment of the activities and performances of the managers, employees and workers, and conferring of awards and prizes upon the workforce on showing outstanding performance as well as meeting with the targets determined by the management of the organization. Evaluation of success factors on the concrete foundations of the successes made by the company in past as well as the assessment of improvement plans in the projects met with failure or ended in fiasco in past Precise, complete and accurate presentation of all plans, performances, ambitions and targets to the management in few lines, so that they can evaluate the standing of their company without delaying their meetings with clients as well as other high scale corporate adventures (Answer A): Though budgeting is considered to be the blueprint of all financial matters involved into running the affairs of a company or an organization, yet Star Savers appears to be trying to stop the same. There are few specific reasons behind adopting the policy of surrendering from making and implementation of budget from all levels and scales. The company is of the opinion that budgeting serves as the great hurdle on the way to progress due to the very reality that it does not meet with the changing market scenario on the one hand, and is unable to

An IT strategy focused on maintaining a cutting-edge technology Essay

An IT strategy focused on maintaining a cutting-edge technology position - Essay Example The alignment of IT and business strategy of the firm is considered as one of the most important challenges for the managers.Without this alignment of both the strategies,it is relatively impossible for the firms to actually ensure that they retain and develop cutting edge technologies to help them stay ahead of the game. Without having access to the better IT technology, it is relatively impossible for the firms to continue to dominate the market. It has also been argued that those firms which initially focused upon perfecting their IT technology and making it more effective grew faster than the firms which initially focused upon the alignment of their IT and business strategy. This line of thinking therefore suggests that it is important to compromise on the alignment of the IT and business technology if the firm is actually able to first effectively improve its technology. One way or other, it is really important that without having cutting edge technology, it would be really inef fective for the firm to support the overall business strategy of the firm. This paper will therefore argue that without having access to the cutting edge technology, it may be entirely difficult for the firms to support their overall business strategy. IT Strategy The technology strategy of a firm is typically related with the development of tactics and tools related with the use of information technology within the firm. The critical focus of such strategy always remains on the acquisition and development of strategies which can allow the firms to develop their competitive advantage out of the information technology. It is however, important to understand that this strategy must also be leveraged through the people as without effective and efficient human resource, the firm may not be able to translate this strategy into a successful strategy. Traditional view of how technology should be utilized and how the technology strategy can actually be designed is based upon how effectively it can support the overall business strategy of the firm. One of the concerns has also been focused upon the optimization of the firm’s spending on the information technology. This line of thinking therefore often compromises the way IT can actually provide the real benefits to the firm. Over the period of time, it has been therefore argued that the overall business strategy should be the driving force for the IT strategy of the firm. This has however, been without the assessment that poor technology can actually fail to support the overall business strategy of the firm. It is therefore important first to ensure a seamless integration and alignment of both the IT and business strategy of the firm with each other. Access to the cutting edge technology It is argued that the access to the cutting edge technology as well as its effective deployment by the organization is necessary in order to allow the firms to better understand their market. The market insight and analytic abil ities provided by the cutting edge latest technology therefore allow the firms to not only better understand themselves but also better design and develop their strategies which can suit to the market where they are operating. One of the key aspects of having access to the latest technology is to gain the competitive intelligence allowing firms to better leverage their business strategy. Developing the capability of competitive intelligence can only be possible with the help of having access to the cutting edge technology. Old and outdated technologies may lack the capability to provide the same level of analytic insight to help firms to actually have a re-look at their business st

Did Credit Rating Agencies do good work (with impact on the Qatari Term Paper

Did Credit Rating Agencies do good work (with impact on the Qatari Context) - Term Paper Example The research will analyze the roles and benefit of CRAs in the last financial crisis of 2007 – 2009. The research will provide evidence of the financial crisis on the credibility and accountability of credit rating agencies. The credit crunch will be explained and also the contribution of credit rating agencies to the financial crisis. The benefit of credit rating agencies to investors is also discussed in the paper. The research methodology and design and reporting and analysis will be dealt with by the research paper. The role of credit rating agencies during and before the financial crisis will also be discussed in the paper. The implication of the financial crisis in the economy of Qatar will be discussed a bit to establish the impact of it is on the people. Contents Abstract 1 Contents 2 Introduction-What Is Credit Rating? 3 Research Objectives 4 Literature Review 4 Role of Credit Rating Agencies During and Before Financial Crisis 6 Credit Ratings Assignment Process 7 Res earch Methodology and Design 8 Reporting and Presentation of the Project 9 Credit Rating Agencies as Coercive Regulators 10 How CRAs Impact On Financial Market Participants 10 Relation between Credit Rating and Agency Problem 11 Implications of Financial Crisis on Qatar’s Economy 12 Conclusion 12 References 13 Introduction-What Is Credit Rating? Crediting rating is a common statement that refers to opinion concerning a debt instrument and its issuer company. It gives an investor a clear indication on whether the debt instrument is safe or risky. It also tells the investor the capability of the issuer company to pay interest and the principal amount in time. However, credit rating is simply an opinion rather than a recommendation and thus does not require an investor to buy or sell an instrument. Currently, global rating is undertaken by several credit rating agencies with the general ones are Standard and Poor’s (S&P), Moody’s Corporation both of whom are based in the USA and Fitch Rating Firm. The above named rating agencies hold the majority of the credit rating share. However, there are more than 100 minor credit rating agencies in the market offering quality credit rating in national markets and industries (Benmelech 2009). Credit rating is usually done by experts who examine various factors and provide the rating is expressed in either alphabetical or alphanumeric symbols. AAA is the highest possible rating as per the S&P agency. High quality credit investment grades are grades AAA and AA whereas grades A and BBB offer medium credit quality investment grades. However, grades BB, B, CCC, CC and, C means that the issuer has a low credit quality and maybe there is no existence of investment credit quality. Grade D is the lowest possible credit rating, and this means that there is no way that the creditor will recover his interest plus the principal amount. According to this credit rating, those companies with AAA, AA, A and, BBB grades p resents less risk and thus most investors will be attracted to invest in them since they have assurance that there will be a gain in their market share. Credit Rating Agencies (CRAs) plays a bigger role in today’s financial markets in Qatar. The rating is normally followed closely by the investors, issuers, borrowers and government’s financial institutions. Research Objectiv

A question of motivation Case Study Example | Topics and Well Written Essays - 1250 words

A question of motivation - Case Study Example Motivation can also make newly employed workers grasp the operations of an organization quickly. The case study involves conflict between Alex, a worker and Dan, his supervisor. Alex becomes bored for being allocated the same job every day until he dislikes his responsibility. Every day, Dan allocates Alex to arrange and fill shelves with apples to maintain the stock. Denise also works under the supervision of Dan, but does different work in the same store. In spite the fact that both Alex and Denise work under Dan and that Alex does more work than, and have even stayed in the organization longer than Denise, Alex receives lower pay than Denise. Still in the same organization but in different sector, Stephanie an employ who works under the supervision of Jonathan sell truffle oil that earns her good income and bonus when she delivers beyond certain expectations. In the organization, workers view Jonathan as one good supervisor whom everyone would desire to work with. Dan on the other hand is unfair in his dealings and seems to favor Denise at the expense of long serving Alex. Alex, working under the supervision of Dan is demoralized and lacks enthusiasm in his work. This is because Dan allocates him the same job every day with beliefs that someone works well when he practices the same job every day. Just like his colleague Denise who also works under the supervision of Dan, Alex feels that he should do different tasks for different days apart from stocking apples on the shelves.

It has been suggested that the 1960s was a response to the 1950s Essay

It has been suggested that the 1960s was a response to the 1950s Wonderbread Years. cite your position on this argument. (use - Essay Example Though on the surface the United States in the 1950s was a place of growth and opportunity, just below that surface simmered a riptide of dissent. Segregation was still alive, and Jim Crow laws throughout the South kept the African-American population oppressed (Lindop and DeCapua 58). In 1954, the landmark decision of Brown v. Board of Education ruled segregated schools to be unconstitutional, and in 1957 that decision was enforced in Little Rock, Arkansas (Lindop and DeCapua 60). Due to this and other court rulings regarding segregation, the 1960s saw a strong Civil Rights Movement sweep across the United States. African-Americans sent word to the entire nation that in the eyes of the law they were now thought of as equal; thus, they would solider on until society accepted them as such. In Greensboro, North Carolina, four African-American students waged a sit-in at a previously segregated, all-white lunch counter on February 1, 1960, igniting non-violent protests at lunch counters all across the still-segregated South (Farber and Baily 16). The next year saw whites and African-Americans riding buses side-by-side protesting segregation throughout the South while 1963 brought a massive march on Washington, D.C for equal rights (Morgan 23). All of these actions culminated in the signing of the 1964 Civil Rights Act, which did away with discrimination based on race, color, creed, or sex, and the Voting Rights Act, which finally allowed African-Americans to vote without being afraid of violence or harm (Morgan 21). While the 1960s saw the main action of the Civil Rights Movement, the 1950s were its predecessor, its catalyst, and its instigator as the African-American population of the nation sought to prove what had been laid out by law. African-Americans were not alone in their quest for equal treatment. Women who had previously enjoyed independence while the men were abroad in World War II were once again relegated to home and kitchen in the 1950s (Lindop and De Capua 130). It was taught that a woman should have little ambition in life aside from finding a good husband and settling down to bear children (Lindop and DeCapua 130). This attitude ceased in the 1960s when alongside the Civil Rights Movement, the feminist movement was also alive and well (Morgan 220). Covered in the Civil Rights Act of 1964, which forbade discrimination based on color, creed, or sex, women still fought for equal treatment and pay in the workplace (Morgan 221). Groups, such as the National Organization for Women (NOW) and the Women’s Equity Action League, found no shortage of supporters (Morgan 221). Again, though the actions took place in the 1960s, they were a direct response to the 1950s, when the strong image of a woman supporting the home front was replaced with a woman relegated to shopping, cleaning, and cooking. Had the 1950s not worked so hard on repressing the women that only years before had attained independence supporting their families, then t he 1960s may not have produced such a startling and strong feminist movement. If the 1950s were known to advocate anything, it was conformity. Suburban tracts of homes were

Marketing - McDonald's Restaurant Essay Example | Topics and Well Written Essays - 1250 words

Marketing - McDonald's Restaurant - Essay Example The utilization of logos is made out within the commercial while describing the manner in which McDonald’s is clean and utilized to view the food in affirmative terms. This is a commonsensical appeal to articulate the reasons for McDonald’s being an excellent setting to eat. The preceding element of McDonald’s is a Cheerful Place comes within logos. McDonald’s are attempting to influence and lurch in parents of kids into McDonald’s by articulating the facts of excellent food, hygiene, their spill proof covers and napkins, which fit similar to a bib. Parents would like good, as well as quality foodstuff for their kids in a hygienic environment. However, these logos are attempting to call to the parents using the amenities they encompass of spill proof covers and napkins, which fit similar to a bib and articulating that their kids will not get to one another. Taken as a whole, that is the reason that this commercial aims a family unit (Abrahams 1). Lo gos is utilized to try to persuade parents that McDonald’s provides a place where they do not have to be concerned about their children and being so muddled when they take pleasure in their dine. The commercial lays emphasis on the actuality that they contain pill proof covers, as well as napkins as colossal as bib. McDonald’s utilizes this appeal to establish to parents that while they are attempting to have an excellent time together with their family unit, they do not have to fuss about the clutter their kids make, making their life quite easier for them. Therefore, quality and hygiene could also match up to what might be termed as passion. No one would have the capacity to give a clean, as well as healthy eatery without excitement into making the foodstuff cooked and pleasant. This... This paper talks about the short story and popularity of the restaurant. McDonald’s Commercial from the year 1967 is rhetoric to put McDonald’s on the market. In McDonald’s commercial, it seems that they, in fact, wanted to give emphasis to respectability. It points out how children are not expected to talk to unfamiliar persons, and are not allowed to take things such as foodstuff from unfamiliar persons. It has not just the children articulating this, but McDonald himself pronounces it. By carrying this out, they are attempting to depict themselves as an organization with far above the ground ethical values. They are attempting to make themselves made out like a fraction of the family unit. When Ronald declares that children are not expected to take foodstuff from strangers, the child replies that he is not an unfamiliar person he is Ronald McDonald. The child articulates it in a tenor, which points out that he is someone highly dependable and recognizes him ex tremely well. To sum up, the paper approves that to present day, McDonald’s has utilized various, dissimilar slogans within United States marketing, as well as a few additional slogans for chosen nations and areas. The McDonald’s commercials feature pathos, logos, ethos, as well as kairos to a great deal. These rhetorical features enable McDonald to be viewed as a place of happiness or being cheerful, quality services and food, in addition to hygiene. All this rhetorical features give McDonald’s restaurant an eminent standing in business.

Tata Indica Essay Example for Free

Tata Indica Essay Inception Tata Motors Limited is Indias largest automobile company, with revenues of Rs. 24,000 crores (USD 5. 5 billion) in 2005-06. By far it is the leader in commercial vehicles in each segment. It is also the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the worlds fifth largest medium and heavy commercial vehicle manufacturer. Established in 1945, Tata Motors presence indeed cuts across the length and breadth of India. . The companys manufacturing base is spread across Jamshedpur, Pune and Lucknow, supported by a nation-wide dealership, sales, services and spare parts network comprising over 2,000 touch points. Close to 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The foundation of the companys growth over the last 50 years has been a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through R;D. Established in 1966, the companys Engineering Research Centre, with 1,400 engineers and scientists, has developed pioneering technologies and products. Today the company has RD centers in Pune, Jamshedpur, Lucknow, in India. And not only this, it also has RD centers in South Korea, Spain, and the UK. The pace of new product development in Tata Motors has quickened. In 2005, the company created a new segment by launching the Tata Ace, Indias first indigenously developed mini-truck. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, the R;D centers of the company are also focusing on environment-friendly technologies in emissions and alternative fuels. GLOBAL PRESENCE Today, Tata branded vehicles can be seen in several countries like Europe, Africa, the Middle East, Australia, South East Asia and South Asia. So, Tata Motors is not only at the forefront of the Indian automobile industry, it is also one of Indias best known brands in international markets. Tata Motors is the first company from Indias engineering sector to be listed in the New York Stock Exchange (September 2004). It has also emerged as a global automotive company. In 2004, it acquired the Daewoo Commercial Vehicles Company, Koreas second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has already begun to launch new products. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an option to acquire the remaining stake as well. Hispanos presence is being expanded in other markets. In 2006, the company formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches, to manufacture and assemble fully-built buses and coaches. Tata Motors already distributes and markets Fiat branded cars in India. To establish an industrial joint venture in India to manufacture passenger vehicles, engines and transmissions for the Indian and overseas markets; Tata Motors and the Fiat Group have recently signed a memorandum of understanding. The companys commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, Australia, South East Asia and South Asia. It has assembly operations in Malaysia, Kenya, Bangladesh, Ukraine, Russia and Senegal. These acquisitions will further extend Tata Motors global footprint, established through exports since 1961. Product: TATA INDICA V2 The Brand value Indica, the first truly Indian car heralds India’s arrival on the global automobile arena. The company strives to make the Indica accessible to the value-seeking Indian, without compromises. It is a trustworthy, reliable car that appeals to the head as well as the heart. The brand is recognized as one of the strongest and most enduring of the past decade and has consistently figured amongst the most trusted brands in industry surveys. The Tata Indica catapulted the Indian automobile industry into the big league of the global arena. It has been created in an industry rife with global competition, requiring huge financial investment and scale as well as high technological competence. Facts about Indica  · Tata Motors is the youngest passenger car company in the world.  · The car came into being – concept freeze to launch – in just 31 months.  · The name, Indica, was derived from two words – India’s Car.  · The Indica sold its second 100,000th car in a record period of less than 18 months. Indica’s investment of Rs. 19. 20 billion for a capacity of 150,000 cars achieved cash profits in its third year and net profits in its fourth.  · Indica catapulted Tata Motors as the second largest player in the Indian passenger vehicle market.  · In the Indian car industry, Indica Club is the largest brand loyalty program.  · Indica is instrumental in creating a Rs. 46 billion pas senger car business for Tata Motors within five years of its launch.  · Indica investment became EVA positive in its fifth year – a rare distinction in the automobile world. As compared to others who manufacture lower B segment cars; Tata Motors (Telco) has drawn up a clear cut strategy that highlights the fact that their only competitor is Palio in the B segment. This is their USP in a market dominated by luxury and super premium cars. They expect demand from Spain, Malta, Italy and Portugal and are striving for markets in UK, Iran and China. Their Goal is the international market in the long term. They aim for 20 per cent of business from the international market. Realizing the potential of Indica, Telco modified the model and launched Indiva – a MPV concept – at the Geneva Auto Fair in Switzerland. The Tata Indica v2 sedan is likely to be launched in the second half of the next fiscal year. The Sedan has been styled by IDEA – the Italian design house that penned Indica. The result is a well-proportioned but conservative-looking midsize car. The invitation to the motoring media to â€Å"Go on, try them yourself† at the WesBank raceway in December 2005 contributed to the high level of media attention. This open and honest approach to communicating the value of their products served well for the ongoing building of the Tata brand in South Africa. Given the progress the Tata Group has made in the past 10 years and the scope for involvement and growth in numerous sectors in South Africa and rest of Africa, Tata can be expected to shift gears upwards soon. Ratan Tata has emphasized his group’s commitment to the South African market, commenting that â€Å"the arrival of our cars in South Africa is the fulfillment of a desire I have held since I first came here†¦ our countries can do much together and we are focusing seriously on our presence here – we will not take away but will add to South Africa. † Product Though a late entrant, the Indica quickly established itself as the benchmark for the segment. By offering exciting features, the car changed the rules of the category in Space, Power, Style, Safety and Economy for international market. The Indica ensured a pleasant ride and handling experience as it had features like wide large tyres, generous leg room and independent front and rear suspension. It developed a new segment of diesel small cars along with its petrol offering. The luggage space was also the best in its class. The rigid 980 kgs steel body of the car was rigorously tested at Indias first and only crash test facility. A collapsible steering wheel, impact absorbing bumpers, anti-submarine seats, crumple zones and side impact beams are just a few of the features that make the Indica one of the safest cars on the roads today. Savings are ensured with the fuel-efficient 1. 4L diesel engine, while the 1. 4L petrol engine is optimized for performance. The foray into the export markets with the Indica would commence only after meeting the initial requirements of the domestic market. However, the company will commence development of the export model, work on homologation and ensure that the car meets all the norms of the markets abroad. Indica features for international market:  · Collapsible steering column  · Side-impact beam  · Energy-absorbing crumple zones in the front  · Anti-submarine seats  · Child-safety locks on rear doors  · Laminated front and rear windshield glass Promotion ‘More car per car’ is the famous tagline of this product. The Indica’s positioning has remained consistent with the brands offering in an increasingly competitive market. The Indica is now synonymous with the word ‘More, by encapsulating the inherent product strengths and marrying them with the customer trait of desiring ‘More’. A promotion strategy for Indica v2 in international market is more or less same as that of the Indian market. Media innovations have been a key to the success of the Indica. The positioning was strengthened with the successful launch of the Indica V2, which assumed the leadership position in the year of its launch. The Indica v2 was launched in the international market only through the press medium, with three diesel versions and a petrol version, and this campaign shattered many automobile advertising myths. The car was launched without any television advertising, but through high-impact newspaper ads, dominating the medium and delivering the desired impact. The campaign redefined the competition by keeping away from the ‘small car’ nomenclature. Headlines such as ‘You’ll never have to suffer a small car again’ assisted customers in distinguishing between their old choices and the Indica. This, in effect, placed the Indica on the pedestal of leadership, set to change the rules of the game. A recent campaign for the Indica V2 has helped in building the product on the rational platform and adds an emotional layer. Anchored on the insight ‘It’s only human to want more’, the campaign revolves around interesting candid moments in the daily lives of normal everyday people who desire more; be it a boy wanting the other boy’s bigger lollipop, or a baby crying when her parents stop driving her around in the Indica V2. The latest campaign moves to the ‘Even more car per car’ positioning. Place Tata automobile group have a very large distribution network all over the world. Tata Indica v2 is exported and assembled in many countries. South Africa has an assembling unit for consumer vehicles. Other places where the company’s products (Tata Indica) are exported and in some assembled also are mentioned below:  · Africa :- Algeria , Angola , Ethiopia , Ghana , Kenya , Mauritius , Sudan , Uganda , South Africa , Senegal etc.  · Europe: Greece, Hungary, Italy, Malta, Portugal, Spain, Switzerland, UK and Ireland.  · CIS : Belarus, Russia, Ukraine.  · Asia: Bangladesh, Malaysia, Sri-Lanka, Nepal, Bhutan.  · Australia continent Price: Tata Motors adopted a competitive pricing strategy for Indica in the global market. Prices were fixed on the basis of the norms prevailing in the international market. Also the prices offered by their competitors like Toyota, Ford, Fiat, were kept in mind while deciding the prices. Brand Image Indica, the first truly Indian car heralds India’s arrival on the global automobile arena. It strives to make the Indica accessible to the value-seeking Indian, without compromises. A trustworthy, reliable car that appeals to the head as well as the heart. Truly ‘More car per car’ the brand has consistently figured amongst the most trusted brands in industry surveys and is recognized as one of the strongest and most enduring of the past decade. Created in an industry rife with global competition, requiring huge financial investment and scale as well as high technological competence, the Tata Indica catapulted the Indian as well as automobile industry into the big league of the global arena. For Indica V2 brand building, Tata Engineering roll out media blitz Tata Engineering is all set to launch an aggressive multi-media ad campaign, in a bid to boost sales and build the brand image of its new launch, Tata Indica V2. While launching the Indica V2 in international market, the company had released only announcement ads to create awareness for the new launch. And now to promote Indica V2, the company plans to roll out a media blitz. The main objective of the multi-media campaign is to further build perfect global brand image for Indica V2 in highly competitive international market or global automobile market. And the new media blitz will include a print campaign, comprising a series of press advertisements, outdoor-media campaign, television commercials and ground promotions.

Descriptive Essay Essay Example for Free

Descriptive Essay Essay My nose is overwhelmed with the smell of hairspray, baby powder, and a fruity perfume. There are too many girls in here, all struggling and fighting for a space near the mirror that covers the entire back wall. It’s dim in here, but it’s a good kind of dim, almost calming. The only light is coming from the round vanity bulbs that line the top of the mirrors, making it so that the fluorescents don’t impair what natural light reveals. I make my way to the red lockers on the right, squeezing past two of my fellow giggling cast-members as they try to make their way out the swinging door. After opening my locker, personalized with my name stickered on the front in purple sparkly letters, I get out my bulking make-up bag and curling iron. My eyes dart across the room in search of an available outlet, hoping one even still exists within the chaos. I look around the base of the walls near the white and blue tiled floor, trying not to get annoyed at all the hair straighteners that are just sitting there unused and warming. I roll my eyes and sigh, I could be finished curling my hair by the time the straightener’s owner even picks it up to begin taming their frizzy head. I shouldn’t be surprised though, this is always how the dressing room is an hour before the first show. Arms full of beauty products, and attempting to keep my curling iron’s cord from dragging across the floor or getting stepped on by the constant rush of people moving about the small room. I finally spot someone unplugging her phone charger from the wall and jump on the opportunity to steal an outlet before anyone else notices. I set my curling iron on the highest possible heat and click â€Å"turbo-mode. † I will apologize to my hair later for the abuse. The counter beneath the mirror is covered in bronzer powder, used eyeliner pencils, and countless lost bobby pins. I slide my arm across the objects askew making them into messy pile in the corner. This isn’t my ideal â€Å"getting ready† station, but it’ll do. I’m just grateful to have secured a spot near the mirror and outlet; you’d be surprised how stressed one can become when they don’t have a place to get ready thirty minutes before it’s time to take places on stage. I look in the mirror, face naked and hair in a messy bun, and realize I have a lot of work to do. I spot my best friend and fellow lead in the corner near the sink, already in full costume and stage make-up, peering down at her script in concentration. I smile to myself; it’s so typical of her to be trying to memorize her song lyrics at the last minute, but I know she’ll be great. The stage manager walks in to announce that we only have a few more minutes to get ready before show-circle, urging us to get a move-on. In light of the excitement, I see one of my friends pull out her iPod and speakers and I know exactly what is coming. Nothing pumps you up before show more than rocking out to show-tunes and dancing while you pat blush on your cheeks and fluff your hair. One our unanimous favorites being the Disney song from Mulan, â€Å"I’ll Make A Man Out Of You,† in which literally everyone sings at the top of their lungs without hesitation or missing a beat. Mouth open wide putting on mascara, the finishing touch to my stage make-up, I start bursting out laughing as one of my friends jumps on a chair wearing nothing but a sports bra and boy-shorts and begins to dramatically sing into a hairbrush. I absolutely love these crazy theatre people. I quickly remove the hair-tie from my bun and brush out my ginger curls, swaying to the music at the same time. I’m so lucky to be playing the part of a horrible, mean, dirty, inn-keepers wife – meaning that I pretty much just have to make my hair into a rat’s nest in order to look the part. Perfect, considering I only have about ten minutes to transform. I pack up all my brushes and different shades of eye shadow, currently wearing the darkest shade of grey I could find, shove them in my bag without the intent to be organized, and head for the costume closet. Everyone is throwing off their t-shirts and athletic shorts and getting into their eighteenth century French peasant costumes. I open the door to the closet and find, not to my surprise, even more people digging around looking for lost items of clothing. The floor is covered with clothes and costume jewelry, and I can’t imagine how anyone is supposed to find anything in here. I keep my costume in the corner, all confined and zipped up in a dress-bag. Sifting through my multiple costumes I find my first outfit change. It consists of an ugly green dress with floral patterned strings lacing the top together, a white puffy shirt to go underneath, black tights, a hideous striped apron, and scraped black character shoes. I leave cramped closet and begin to feel slightly claustrophobic. Either from the heat of so many bodies in one place or due to the fact that I have to shove myself against the wall in order to have any space to lay my clothes out, I begin to get anxious and feel the need to just get this over with and escape the crowd. Once dressed and ready to go, I check myself in the mirror for the last time and apply a dark shade of lipstick that says: â€Å"I hate my life, love scamming people, and absolutely despise my husband. † A perfect fit for the role of â€Å"Madame Thenardier† whom I will be portraying shortly. I leave the dressing room to meet up with the rest of the cast, everyone looking like they just stepped out of a French battle scene in order to set the opening scene. Outside the dressing room it is open, cool, and quiet – quite a drastic change compared to the loud and stuffy dressing room. Our director announces that the show will start in five minutes and in one giant herd everyone rushes out of the dressing room, closets, bathrooms, and black-box and makes it back-stage. I can almost physically feel the energy of the cast seeping into my own skin giving me a boost. I hang back for a bit, muttering a few lines of excitement and encouragement to my friends before approaching the water fountain in attempt to cure my rather out-of-no-where dry throat. I gulp down a few mouthfuls and wipe the remaining water on my sleeve and follow the rest of the cast back-stage. It’s dark and my eyes take a while to adjust, guiding myself with the light that is coming from beneath the giant dark red curtains. Everyone is quiet, shuffling around looking for props on the labeled tables and attempting to put the finishing touches on their costumes. The only sound to be heard is the mumble of hundreds of audience members just a few yards away. A feeling in the pit of my stomach settles in, and my heart begins to race. My senses enhance, and I can hear individual conversations from across the curtain. I try to pick out any familiar voices that may be waiting behind the red wall, but I know it is unlikely with such a large amount of people. My stage manager whispers to everyone to get into place, the show is about to start. I feel my way across the dark stage and stand in my assigned position. No one says a word. Adrenaline begins to pump through my veins and I have to resist the emptation to peek under the curtain to see how many people will be watching. Silence slowly falls over the unseen audience. All I hear is the breathing of my fellow cast-members beside me, and a few footsteps as the last few people find their spots. All lights from beneath the curtain go off, and I am now standing in complete darkness. I can hear my heart pounding in my ears and my stomach feels as if it is about to fall through the floor. I rub my sweaty palms against my apron, close my eyes, and take a deep breath. The curtain opens.

Postmodernism in Amélie (2001)

Postmodernism in Amà ©lie (2001) With reference to key theories studied on the module and one of the films from the given list, critically analyse the image system of the film, and the ways in which supports to convey specific meanings. You must comment on the way in which the narrative, meaning and mood are supported by the formal elements, and draw connections with the relevant historical, cultural and genre contexts. My essay will argue that the image system of Amà ©lie (2001) and the post-modern style adapted by Jean Pierre Jeunet, was one of the key aspects which lead to the film’s huge success worldwide. I intend to explore how the levels of realism and formal elements within the film, develop the narrative and mood, with reference to historical developments in French film and critical viewpoints. To clarify, when I say foreign film, I am referencing the films which are foreign to Hollywood and the other predominant production companies in western culture. The film Le fabuleux destin dAmà ©lie Poulain was highly successful not only in France, but around the world, with a Domestic Total Gross of $33,225,499. It was also nominated for five academy awards including Best Foreign Film (Box Office Mojo). The film has a very distinct â€Å"look† derived from its image system and form, which has become part of French director Jean-Pierre Jeunet’s auteuristic style. He has been described by Eisenreich (2004) as â€Å"the national filmmaker who develops the richest visual world, combined with a technical mastery and artistic sense†. There are many critical essays and reviews written on the stem of Amà ©lie’s success in the mainstream film industry, many putting it down to the feel-good nature of the narrative, others suggesting it was the unique cinematography and mise en scene. Elizabeth Ezra (2008) states that Jean Pierre Jeunet, as an auteur, has a highly postmodern style. I am inclined to agree with this point, as Amà ©lie is such a stylised film that the viewer is rarely emerged completely in the film. The audience is always aware that they are in fact watching a carefully structured and composed piece of work. According to Braudy and Cohen (1999) postmodern cinema is a deliberate mixing of different genres and film styles, pastiche and exposing the nature of a constructed text. As filmmakers, such as Jean Pierre Jeunet, are becoming increasingly aware of their audience’s active role in viewing their films, they have begun to use the conventions of postmodern cinema to their advantage. An example of a postmodern device often used in Amà ©lie is â€Å"breaking the fourth wall† where the character directly addresses the viewer. Amà ©lie looks directly at the camera in many close-up shots. These shots are carefully composed and use a wide lens, creating more depth in the frame. This also distorts her already elfish face, emphasizing her large eyes with an expression that includes the audience in whatever joke or feeling she is experiencing. This technique is an easy way for Jeunet to emphasise her role in the narrative and engage the audience so that she is a sympathetic character to the viewer. As well as the distinct postmodern style, Jeunet seems to take inspiration from older film techniques. In Rà ©mi Fournier Lanzoni’s book French Cinema: From its Beginnings to the Present (2002) it is noted that the locations and characters in Amà ©lie are highly reminiscent of Poetic Realism films, a movement of French cinema in the 1930s that combined â€Å"naturalism and lyrical stylization† (Lanzoni 2002). The majority of the film was shot on location in the centre of Paris; however, unattractive aspects such as graffiti and rubbish bins were digitally removed in post-production. Using this technique meant that even the real modern Paris resembled the poetic-realist sets of the 30s. In my opinion, this approach makes the film feel removed from any particular timeframe, as if it is an ecosystem unaffected by the concerns of the wider world. This also means that it is strongly juxtaposed with the gritty realism of social dramas set in Paris made at a similar time, su ch as Mathieu Kassovitz’s â€Å"La Haine† (1995). Steinberg (2001) argues that this makes Amà ©lie seem highly unrealistic, saying â€Å"Jeunet’s Paris is a thoroughly sanitised version of the real thing; clean, free from honking cars, tourists, foreigners and other complications. Even the beggars are happy in such an idyllic Paris† Adding to the slightly surreal version of Paris created by Jeunet is the bold colour palette, the most dominant colours being red and green, often complemented by yellow. These colours create a very warm and positive tone to the film, as they seem to emulate old footage and perhaps evoke a nostalgic response from the viewer. This again distances the film from modern day, despite the use of modern day technology. The colour red could also be recognised as a motif in the film, as it is present in almost every scene; Amà ©lie’s clothes, the garden gnome’s hat, the flowers and tables in the cafe as well as many other objects. Jeunet also uses black and white when providing flashbacks, such as Bretodeau’s memories conjured by the treasure Amà ©lie leaves him. This may have been done simply so that it would fit with the archive footage of the Tour de France; however I believe that it also provides a contrast with the bright bold colours in the rest of the film. Stanley Cavell proposed that in cinema, often, black and white represents reality whereas bright colour portrays fantasy (Cavell 1979). In Amà ©lie, the narrative is focused on the main character; therefore the abnormal colours used could be seen as representative of her highly imaginative and playful outlook on life. This also suggests that the reality which the viewer is witnessing may perhaps be entirely constructed from Amà ©lie’s imagination. Ben-Shaul (2007) explains that some films attempt to make their simulacrum so believable that it is â€Å"invisible†, so that the characters and situation are the primary focus for the viewer. Others use an obvious range of cinematic techniques to replicate a certain type of reality the filmmaker wants the audience to experience. As previously mentioned, the mise en scene of Amà ©lie seems to be a product of Amà ©lie’s imagination; this means that the film becomes somewhat hyper-realistic. Baudrillard’s theory of â€Å"Hyperreality† (1994) describes when a film blends both reality and fantasy together so seamlessly that it is hard to tell what is real and what is not. I think that this is an essential theory to consider when understanding Amà ©lie, as some parts of the film which might be taken literally, may perhaps be figments of her imagination. However, many aspects of the film show very obvious uses of CGI, such as the imaginary crocodile that Amà ©lie plays with as a child. There are many comical moments in the film, for instance Amà ©lie quite literally breaking down into tears after not plucking up the courage to speak to Nino. There are also more serious uses of special effects, which are very noticeable, yet more subtle, for example Amà ©lie’s daydream of Nino sneaking up behind her in the kitchen. This sequence uses a split screen which resembles a thought bubble, showing Nino approaching Amà ©lie’s back whilst larger section of the frame shows Amà ©lie’s reactions from the front view. The use of these techniques, especially the animation, contribute to the film’s novelty factor, surprising and exciting the audience. If his use of CGI tells us anything about Jeunet’s auteur style, it is that he is not concerned with absolute realism. He enjoys the artifice of film and extends it as far as he can, integrating the fanciful with the actual while avoiding â€Å"cheesiness†. Equally important in creating Jeunet’s uncompromised auteuristic style is the wide range of shots, angles, and editing techniques. Vanderschelden (2007) notes that many of the camera techniques used throughout the film are â€Å"playful†¦reinforcing the light-hearted, cartoon-like tone†. I agree strongly with this statement, as the film is rich with interesting and unusual camera angles and pans, which perfectly reflect the characters portrayed. Montage sequences are liberally used in Amà ©lie, and are a key element to the style of the film. The whole opening of the film appears to be montage, the very fast paced shots of Amà ©lie’s childhood, from conception, to birth, to being five years old, to being fully grown up. According to Eisenstein’s Montage theory, the juxtaposition of opposites or similarities allows the filmmaker to shape the mind and emotions of the viewer. I feel that Jeunet chose to show Amà ©lie growing up at such a roaring pace, juxtaposing her childhood years and adult years, to show the audience how much she has changed and how much she has stayed the same. This device not only adds a â€Å"quirky humour† to the film, but it also introduces the fast paced and frantic tone of the film, allowing the viewer to gain a lot of ‘pointless’ information in a very short amount of time. The use of sped up footage is used throughout the film, accompanied by loud sound effects to keep the pace of the film up. The pacing up also works to create a surreal and quirky feel to the film. An example of this is when Amà ©lie cuts up the letters in a blur of speed. I found this added a little cartoon-like element to the film, as well as allowing the viewer to understand what it happening. Other examples of this in the film are the sped-up linking shots between Amà ©lie visiting the various Bedoteaux (not Betodeau), again accompanied by racing car noise sound effects. Another technique Jeunet uses in Amà ©lie is the use of a handheld camera. An example of this is in the fast paced scene where Amà ©lie takes the blind man by the arm and tells him what she sees. The handheld camera adds to the spontaneity of the scene, as it follows Amà ©lie’s sudden decision to help people. The scene is over very quickly, leaving the blind man stood appreciating what has just happened, and the handheld camera turns into a crane shot which swoops above, highlighting the significance of that moment. Often in films such as Mathieu Kassovitz’s â€Å"La Haine† (1995) the handheld camera is a technique which adds realism and makes the film seem much more dramatic. I feel that in Amà ©lie, the opposite effect is achieved, as the handheld camera is not used extensively, and is only used in times of excitement and joy, such as the final scene of Nino and Amà ©lie riding on the moped in a fairytale-like ending. Instead of adding realism, the handhel d camera conforms to Jeunet’s unique style, and adds to the surrealism of the film. Jeunet successfully uses a lot of panning and tracking, adding also to the fast pace established by the other techniques. For long periods of the film there is constant fluid movement, with the camera circling characters or swooping over scenes. The audience is often placed in an observing position, with the camera standing at a distance to the action. We are used to this convention in film but we are also used to being invited to get close into the action when it is appropriate, for instance if there is an important conversation. There are some occasions in Amà ©lie where we expect to be closer in to the action than we are, for example in the closed cafe, when Amà ©lie suggests to Georgette that Joseph likes her, we are positioned in a corner behind the stacked chairs, as if suggesting that we are eavesdropping on the conversation. This adds an air of secrecy and mystery in the film. An extension of this is when we see the action through a window, or an actual physical barrier, such as the conversation between Amà ©lie and Nino in the cafe where they talk through the glass screen. And removing the audience even further, binoculars and video cameras are used by the characters in the film in some scenes, lending an air of voyeurism to their, and consequently our, role. In addition, the film appears to be shot as a picture. Many of the scenes are framed; each looked pretty as a postcard and reflected her status of an observer. Scenes framed as pictures.

Put a Girl in it Essay -- Sociology, Human Companionship

Put a Girl in it Human companionship is one of the most basic needs of humans that can be seen in the Creation story. It is tricky for any human to find the perfect companion, especially if one is one of a kind. In Mary Shelly’s Frankenstein two characters exemplify this need Dr. Victor Frankenstein and The Creature. They are in search of the same thing companionship, and they go to great lengths to try to achieve it from the traditional to scientific discoveries. The classic theme of perversion of family is a major component in Frankenstein. Dr. Frankenstein comes from a good family and in his adult life he longing for a loving companion is mainly found in the pursuit of the Creature and Elizabeth. The development for the need for the Creature starts when he falls in love with knowledge and is furthered when he leaves to study. In his childhood he finds â€Å"Natural philosophy is the genius that has regulated my fate; I desire, therefore, in this narration, to state those facts which led to my predilection for that science† (Shelley 36). This passion develops into his obsession in his adult life when he gains more accesses to scientific knowledge and new technology. Then it climaxes with start of the creation of the Creature because his accesses to bodies and tools. Victor sees his progression, â€Å"I read with ardour those works, so full of genius and discrimination†¦ it easily conceived that my progress was rapid† (48 ). His description of the creation makes it seem like he is mothering a child into birth. He distorts the sanctity of childbirth by creating a human in a lab. This also makes him the mother and father of the Creature. He realizes the immense power he holds, â€Å"When I found so astonishing a power placed within my han... ...led â€Å"You must create a female for me with whom can live in the interchange of those sympathies necessary for being† (145). Creature seems to be devout of all humanity except the meager scrapes of which it was made, but it still appears to have the deep emotional needs of all humans. Having to fight off the world he seems callus. The need for a female is so overpowering, it forsakes everything to just have a companion to love. The Creature is seen as a human. It really shares all the properties that humans have but it is ostracized because of his appearance. The basic need of compassion and a companion is shared by all humans. Victor Frankenstein and his child Creature both long for the same thing, a companion to love. They both conflict with the others pursuit of companionship. If you wanna live the good life [you] Better put a gir-r-rl in it –Brooks and Dunn. Put a Girl in it Essay -- Sociology, Human Companionship Put a Girl in it Human companionship is one of the most basic needs of humans that can be seen in the Creation story. It is tricky for any human to find the perfect companion, especially if one is one of a kind. In Mary Shelly’s Frankenstein two characters exemplify this need Dr. Victor Frankenstein and The Creature. They are in search of the same thing companionship, and they go to great lengths to try to achieve it from the traditional to scientific discoveries. The classic theme of perversion of family is a major component in Frankenstein. Dr. Frankenstein comes from a good family and in his adult life he longing for a loving companion is mainly found in the pursuit of the Creature and Elizabeth. The development for the need for the Creature starts when he falls in love with knowledge and is furthered when he leaves to study. In his childhood he finds â€Å"Natural philosophy is the genius that has regulated my fate; I desire, therefore, in this narration, to state those facts which led to my predilection for that science† (Shelley 36). This passion develops into his obsession in his adult life when he gains more accesses to scientific knowledge and new technology. Then it climaxes with start of the creation of the Creature because his accesses to bodies and tools. Victor sees his progression, â€Å"I read with ardour those works, so full of genius and discrimination†¦ it easily conceived that my progress was rapid† (48 ). His description of the creation makes it seem like he is mothering a child into birth. He distorts the sanctity of childbirth by creating a human in a lab. This also makes him the mother and father of the Creature. He realizes the immense power he holds, â€Å"When I found so astonishing a power placed within my han... ...led â€Å"You must create a female for me with whom can live in the interchange of those sympathies necessary for being† (145). Creature seems to be devout of all humanity except the meager scrapes of which it was made, but it still appears to have the deep emotional needs of all humans. Having to fight off the world he seems callus. The need for a female is so overpowering, it forsakes everything to just have a companion to love. The Creature is seen as a human. It really shares all the properties that humans have but it is ostracized because of his appearance. The basic need of compassion and a companion is shared by all humans. Victor Frankenstein and his child Creature both long for the same thing, a companion to love. They both conflict with the others pursuit of companionship. If you wanna live the good life [you] Better put a gir-r-rl in it –Brooks and Dunn.

National Transportation Safety Boards Report Case Study Essay -- Essay

National Transportation Safety Boards Report Case Study STATEMENT OF PURPOSE This report provides a summary of the National Transportation Safety Boards Report on the accident involving a Douglas DC-8-63, N827AX, operated by ABX Air Inc. (Airborne Express). The description provides a brief synopsis of accident flight. The discussion is an examination of the history of the flight and discussion on those findings I found were most causal to the accident that were covered by the National Transportation Safety Board during their investigation. The report also explores those probable causes that attributed to the accident and action provided by the National Transportation Safety board in the prevention of similar mishaps. DESCRIPTION On December 22, 1996, at 1810 eastern standard time, a Douglas DC-8-63, N827AX, operated by ABX Air Inc. (Airborne Express) impacted mountainous terrain in the vicinity of Narrows, Virginia, while on a post-modification functional evaluation flight. The three flightcrew members and three maintenance/avionics technicians on board were fatally injured. The airplane was destroyed by the impact and a postcrash fire. The functional evaluation flight, which originated from Piedmont Triad International Airport, Greensboro, North Carolina, was conducted on an instrument flight rules flight plan and operated under Title 14 Code of Federal Regulations Part 91. The National Transportation Safety Board determined that the probable causes of this accident were the inappropriate control inputs applied by the flying pilot during a stall recovery attempt, the failure of the nonflying pilot-in-command to recognize, address, and correct these inappropriate control inputs, and the failure of ABX to establish a formal functional evaluation flight program that included adequate program guidelines, requirements and pilot training for performance of these flights. Contributing to the causes of the accident were the inoperative stick shaker stall warning system and the ABX DC-8 flight training simulator’s inadequate fidelity in reproducing the airplane’s stall characteristics. DISCUSSION In all the National Transportation Safety Board concluded there were twenty-three findings that directly contributed to this airplane accident. I will address the ones I feel carried the most impact where if the instance was removed the accident would have be... ...stall characteristics. Recommendations include requiring the Douglas Aircraft Company change maintenance and calibration requirements for all DC-8 stall warning systems, improving the fidelity of the simulators in reproducing the stall characteristics of the airplanes they represent, ensure ABX incorporates the revised functional evaluation stall recovery procedure in its FEF program and developing an advisory circular advising aircrew on correct stall maneuver procedures. Additional requirements were for the FAA to identify operations that require special consideration and require special training and operational guidance. They were also to take a more active role in surveillance of FEF programs for air carriers and modify current operating instructions to clarify airworthiness and operational procedural requirements for conducting FEF’s in transport-category aircraft. The Safety Board also reiterated its standing recommendation to present pilots with angle-of-attack information in a visual form at and to train them to use the information to obtain maximum possible climb performance. Bibliography: National Transportation Safety Board, Aircraft Accident Report NTSB/AAR-97/05

Geek Weekly :: Advertising Essays

Geek Weekly Tired of lame, homogenized tech news addressed in laymen’s terms? Subscribe to Geek Weekly magazine!! Geek Weekly: Not Your Mother’s Computer Magazine This isn’t just another generic technology periodical marketed bluntly toward every computer user in North America. No, this is a magazine just for you, the true geek, who craves rich and creamy technological news, at the speed of technology – tasty, up-to-the-minute reviews and reports, delivered to you every week. Geek Weekly features all the latest industry news, a full-featured video game hints and reviews section, and editorial reviews of the latest gadgets and hardware, written by geeks just like you (except for the fact that these geeks are good writers). With every dweeb-certified issue, you’ll get a CD-ROM packed to the 650 with the newest, coolest demos and utilities. If you’re not convinced yet, seek medical attention. But first, read on. How much does this amazing magazine that caters to all of my geekly urges cost, you say? You’ll be pleased to hear that for a limited time we are offering a 12-month Geek Weekly subscription at over 65% off the yearly newsstand cost of $98.45. That’s 52 issues plus special holiday supplements for only $31.95. We know what you want. We give you what you want. This magazine has it all. Sure, you could waste hours every day picking up scraps of information off the Internet that might be equivalent to what you would read on the cover of last September’s Geek Weekly, but let’s face it; even though you’re a geek, you don’t have that time to waste. You’d rather be browsing eBay or playing Unreal against an Australian guy. So make it easy for yourself! Subscribe to Geek Weekly and get a one-up on all your friends. Oh, and when they beg you for a subscription card from one of your issues, be nice and give it to them so that they can subscribe, because we want to make more money.

Introduction to Cooking Essay

Carbohydrates – Starches and sugars are present in foods in many forms 2 Most Important Changes in Carbohydrates Caused by Heat are: 1. Caramelization – browning of sugars; browning of sauteed veggies and golden colour of breads are sample of Caramelization 2. Gelatinization – when starches absorb water and swell; a major principle in the thickening of sauces and in the production of breads and pastries *ACIDS inhibit gelatinization. A sauce thickened with flour or starch will be thinner if it contains acid. FRUIT & VEGETABLE FIBER FIBER – group of complex substances that give structure and firmness to plants. Fiber can’t be digested. See more: how to write an introduction – The softening of fruits vegetables in cooking is part of the breaking down of fiber. – Sugar makes fiber firmer – Baking soda makes fiber softer. Vegetables become mushy and lose vitamins PROTEINS – a major component of meats, poultry, fish, eggs & milk products – consist a long chain of components called amino acids COAGULATION – when the proteins unwind, they become attracted to each other and form bonds – the coagulated proteins form a solid network of bonds and become firm – most proteins complete coagulation are cooked at 160-186Â °F MAILLARD REACTION – is what happens when meat browns – happens only on the dry surface of food. CONNECTIVE TISSUES – special proteins present in meat (separates the meat from the bone) FATS – are present in meat, fish, poultry, egg, milk products. – Important medium for frying – Liquid fats are called OIL – When heated, they begin to breakdown – When hit enough, they begin to smoke and deteriorate rapidly.

Second Foundation 7. Arcadia

DARELL, ARKADY novelist, born 11, 5, 362 F.E., died 1, 7, 443 F.E. Although primarily a writer of fiction, Arkady Darell is best known for her biography of her grandmother, Bayta Darell. Based on first-hand information, it has for centuries served as a primary source of information concerning the Mule and his times†¦ Like â€Å"Unkeyed Memories†, her novel â€Å"Time and Time and Over† is a stirring reflection of the brilliant Kalganian society of the early Interregnum, based, it is said, on a visit to Kalgan in her youth†¦ Encyclopedia Galactica Arcadia Darell declaimed firmly into the mouthpiece of her transcriber: â€Å"The Future of Seldon's Plan, by A. Darell† and then thought darkly that some day when she was a great writer, she would write all her masterpieces under the pseudonym of Arkady. Just Arkady. No last name at all. â€Å"A. Darell† would be just the sort of thing that she would have to put on all her themes for her class in Composition and Rhetoric – so tasteless. All the other kids had to do it, too, except for Olynthus Dam, because the class laughed so when he did it the first time, And â€Å"Arcadia† was a little girls name, wished on her because her great-grandmother had been called that; her parents just had no imagination at all. Now that she was two days past fourteen, you'd think they'd recognize the simple fact of adulthood and call her Arkady. Her lips tightened as she thought of her father looking up from his book-viewer just long enough to say, â€Å"But if you're going to pretend you're nineteen, Arcadia, what will you do when you're twenty-five and all the boys think you're thirty?† From where she sprawled across the arms and into the hollow of her own special armchair, she could see the mirror on her dresser. Her foot was a little in the way because her house slipper kept twirling about her big toe, so she pulled it in and sat up with an unnatural straightness to her neck that she felt sure, somehow, lengthened it a full two inches into slim regality. For a moment, she considered her face thoughtfully – too fat. She opened her jaws half an inch behind closed lips, and caught the resultant trace of unnatural gauntness at every angle. She licked her lips with a quick touch of tongue and let them pout a bit in moist softness. Then she let her eyelids droop in a weary, worldly way- Oh, golly if only her cheeks weren't that silly pink. She tried putting her fingers to the outer corners of her eye and tilting the lids a bit to get that mysterious exotic languor of the women of the inner star systems, but her hands were in the way and she couldn't see her face very well. Then she lifted her chin, caught herself at a half-profile, and with her eyes a little strained from looking out the comer and her neck muscles faintly aching, she said, in a voice one octave below its natural pitch, â€Å"Really, father, if you think it makes a particle of difference to me what some silly old boys think you just-â€Å" And then she remembered that she still had the transmitter open in her hand and said, drearily, â€Å"Oh, golly,† and shut it off. The faintly violet paper with the peach margin line on the left had upon it the following: â€Å"THE FUTURE OF SELDON'S PLAN† â€Å"Really, father, if you think it makes a particle of difference to me what some silly old boys think you just â€Å"Oh, golly.† She pulled the sheet out of the machine with annoyance and another clicked neatly into place. But her face smoothed out of its vexation, nevertheless, and her wide, little mouth stretched into a self-satisfied smile. She sniffed at the paper delicately. just right. Just that proper touch of elegance and charm. And the penmanship was just the last word. The machine had been delivered two days ago on her first adult birthday. She had said, â€Å"But father, everybody – just everybody in the class who has the slightest pretensions to being anybody has one. Nobody but some old drips would use hand machines-â€Å" The salesman had said, â€Å"There is no other model as compact on the one hand and as adaptable on the other. It will spell and punctuate correctly according to the sense of the sentence. Naturally, it is a great aid to education since it encourages the user to employ careful enunciation and breathing in order to make sure of the correct spelling, to say nothing of demanding a proper and elegant delivery for correct punctuation.† Even then her father had tried to get one geared for type-print as if she were some dried-up, old-maid teacher. But when it was delivered, it was the model she wanted – obtained perhaps with a little more wail and sniffle than quite went with the adulthood of fourteen – and copy was turned out in a charming and entirely feminine handwriting, with the most beautifully graceful capitals anyone ever saw. Even the phrase, â€Å"Oh, golly.† somehow breathed glamour when the Transcriber was done with it. But just the same she had to get it right, so she sat up straight in her chair, placed her first draft before her in businesslike fashion, and began again, crisply and clearly; her abdomen flat, her chest lifted, and her breathing carefully controlled. She intoned, with dramatic fervor: â€Å"The Future of Seldon's Plan. â€Å"The Foundation's past history is, I am sure, well-known to all of us who have had the good fortune to be educated in our planet's efficient and well-staffed school system. (There! That would start things off right with Miss Erlking, that mean old hag.) That past history is largely the past history of the great Plan of Hari Seldon. The two are one. But the question in the mind of most people today is whether this Plan will continue in all its great wisdom, or whether it will be fully destroyed, or, perhaps, has been so destroyed already. â€Å"To understand this, it may be best to pass quickly over some of the highlights of the Plan as it has been revealed to humanity thus far. (This part was easy because she had taken Modern History the semester before.) â€Å"In the days, nearly four centuries ago, when the First Galactic Empire was decaying into the paralysis that preceded final death, one man – the great Hari Seldon – foresaw the approaching end. Through the science of psychohistory, the intrissacies of whose mathematics has long since been forgotten, (She paused in a trifle of doubt. She was sure that â€Å"intricacies† was pronounced with soft c's but the spelling didn't look right. Oh, well, the machine couldn't very well be wrong-) he and the men who worked with him are able to foretell the course of the great social and economic currents sweeping the Galaxy at the time. It was possible for them to realize that, left to itself, the Empire would break up, and that thereafter there would be at least thirty thousand years of anarchic chaos prior to the establishment of a new Empire. â€Å"It was too late to prevent the great Fall, but it was still possible, at least, to cut short the intermediate period of chaos. The Plan was, therefore, evolved whereby only a single millennium would separate the Second Empire from the First. We are completing the fourth century of that millennium, and many generations of men have lived and died while the Plan has continued its inexorable workings. â€Å"Hari Seldon established two Foundations at the opposite ends of the Galaxy, in a manner and under such circumstances as would yield the best mathematical solution for his psychohistorical problem. In one of these, our Foundation, established here on Terminus, there was concentrated the physical science of the Empire, and through the possession of that science, the Foundation was able to withstand the attacks of the barbarous kingdoms which had broken away and become independent, out at the hinge of the Empire. â€Å"The Foundation, indeed, was able to conquer in its turn these short-lived kingdoms by means of the leadership of a series of wise and heroic men like Salvor Hardin and Hober Mallow who were able to interpret the Plan intelligently and to guide our land through its (She had written â€Å"intricacies† here also, but decided not to risk it a second time.) complications. All our planets still revere their memories although centuries have passed. â€Å"Eventually, the Foundation established a commercial system which controlled a large portion of the Siwennian and Anacreonian sectors of the Galaxy, and even defeated the remnants of the old Empire under its last great general, Bel Riose. It seemed that nothing could now stop the workings of Seldon's plan. Every crisis that Seldon had planned had come at its appropriate time and had been solved, and with each solution the Foundation had taken another giant stride toward Second Empire and peace. â€Å"And then, (Her breath came short at this point, and she hissed the word, between her teeth, but the Transmitter simply wrote them calmly and gracefully.) with the last remnants of the dead First Empire gone and with only ineffectual warlords ruling over the splinters and remnants of the decayed colossus, (She got that phrase out of a thriller on the video last week, but old Miss Erlking never listened to anything but symphonies and lectures, so she'd never know.) there came the Mule. â€Å"This strange man was not allowed for in the Plan. He was a mutant, whose birth could not have been predicted. He had strange and mysterious power of controlling and manipulating human emotions and in this manner could bend all men to his will. With breath-taking swiftness, he became a conqueror and Empire-builder, until, finally, he even defeated the Foundation itself. â€Å"Yet he never obtained universal dominion, since in his first overpowering lunge he was stopped by the wisdom and daring of a great woman (Now there was that old problem again. Father would insist that she never bring up the fact that she was the grandchild of Bayta Darell. Everyone knew it and Bayta was just about the greatest woman there ever was and she had stopped the Mule singlehanded.) in a manner the true story of which is known in its entirety to very few. (There! If she had to read it to the class, that last could he said in a dark voice, and someone would be sure to ask what the true story was, and then – well, and then she couldn't help tell the truth if they asked her, could she? In her mind, she was already wordlessly whizzing through a hurt and eloquent explanation to a stern and questioning paternal parent.) â€Å"After five years of restricted rule, another change took place, the reasons for which are not known, and the Mule abandoned all plans for further conquest. His last five years were those of an enlightened despot. â€Å"It is said by some that the change in the Mule was brought about by the intervention of the Second Foundation. However, no man has ever discovered the exact location of this other Foundation, nor knows its exact function, so that theory remains unproven. â€Å"A whole generation has passed since the death of the Mule. What of the future, then, now that he has come and gone? He interrupted Seldon's Plan and seemed to have burst it to fragments, yet as soon as he died, the Foundation rose again, like a nova from the dead ashes of a dying star. (She had made that up herself.) Once again, the planet Terminus houses the center of a commercial federation almost as great and as rich as before the conquest, and even more peaceful and democratic. â€Å"Is this planned? Is Seldon's great dream still alive, and will a Second Galactic Empire yet be formed six hundred years from now? I, myself, believe so, because (This was the important part. Miss Erlking always had those large, ugly red-pencil scrawls that went: ‘But this is only descriptive. What are your personal reactions? Think! Express yourself! Penetrate your own soul!' Penetrate your own soul. A lot she knew about souls, with her lemon face that never smiled in its life-) never at any time has the political situation been so favorable. The old Empire is completely dead and the period of the Mule's rule put an end to the era of warlords that preceded him. Most of the surrounding portions of the Galaxy are civilized and peaceful. â€Å"Moreover the internal health of the Foundation is better than ever before. The despotic times of the pre-Conquest hereditary mayors have given way to the democratic elections of early times. There are no longer dissident worlds of independent Traders; no longer the injustices and dislocations that accompanied accumulations of great wealth in the hands of a few. â€Å"There is no reason, therefore, to fear failure, unless it is true that the Second Foundation itself presents a danger. Those who think so have no evidence to back their claim, but merely vague fears and superstitions. I think that our confidence in ourselves, in our nation, and in Hari Seldon's great Plan should drive from our hearts and minds all uncertainties and (Hm-m-m. This was awfully corny, but something like this was expected at the end.) so I say-â€Å" That is as far as â€Å"The Future of Seldon's Plan† got, at that moment, because there was the gentlest little tap on the window, and when Arcadia shot up to a balance on one arm of the chair, she found herself confronted by a smiling face beyond the glass, its even symmetry of feature interestingly accentuated by the short, vertical fine of a finger before its lips. With the slight pause necessary to assume an attitude of bepuzzlement, Arcadia dismounted from the armchair, walked to the couch that fronted the wide window that held the apparition and, kneeling upon it, stared out thoughtfully. The smile upon the man's face faded quickly. While the fingers of one hand tightened whitely upon the sill, the other made a quick gesture. Arcadia obeyed calmly, and closed the latch that moved the lower third of the window smoothly into its socket in the wall, allowing the warm spring air to interfere with the conditioning within. â€Å"You can't get in,† she said, with comfortable smugness. â€Å"The windows are all screened, and keyed only to people who belong here. If you come in, all sorts of alarms will break loose.† A pause, then she added, â€Å"You look sort of silly balancing on that ledge underneath the window. If you're not careful, you'll fall and break your neck and a lot of valuable flowers.† â€Å"In that case,† said the man at the window, who had been thinking that very thing – with a slightly different arrangement of adjectives- â€Å"will you shut off the screen and let me in?† â€Å"No use in doing that'† said Arcadia. â€Å"You're probably thinking of a different house, because I'm not the kind of girl who lets strange men into their†¦ her bedroom this time of night.† Her eyes, as she said it, took on a heavy-lidded sultriness – or an unreasonable facsimile thereof. All traces of humor whatever had disappeared from the young stranger's face. He muttered, â€Å"This is Dr. Darell's house, isn't it?† â€Å"Why should I tell you?† â€Å"Oh, Galaxy- Good-by-â€Å" â€Å"If you jump off, young man, I will personally give the alarm.† (This was intended as a refined and sophisticated thrust of irony, since to Arcadia's enlightened eyes, the intruder was an obviously mature thirty, at least – quite elderly, in fact.) Quite a pause. Then, tightly, he said, â€Å"Well, now, look here, girlie, if you don't want me to stay, and don't want me to go, what do you want me to do?† â€Å"You can come in, I suppose. Dr. Darell does live here. I'll shut off the screen now.† Warily, after a searching look, the young man poked his hand through the window, then hunched himself up and through it. He brushed at his knees with an angry, slapping gesture, and lifted a reddened face at her. â€Å"You're quite sure that your character and reputation won't suffer when they find me here, are you?† â€Å"Not as much as yours would, because just as soon as I hear footsteps outside, I'll just shout and yell and say you forced your way in here.† â€Å"Yes?† he replied with heavy courtesy, â€Å"And how do you intend to explain the shut-off protective screen?† â€Å"Poof! That would be easy. There wasn't any there in the first place.† The man's eyes were wide with chagrin. â€Å"That was a bluff? How old are you, kid?† â€Å"I consider that a very impertinent question, young man. And I am not accustomed to being addressed as ‘kid.'† â€Å"I don't wonder. You're probably the Mule's grandmother in disguise. Do you mind if I leave now before you arrange a lynching party with myself as star performer?† â€Å"You had better not leave – because my father's expecting you.† The man's look became a wary one, again. An eyebrow shot up as he said, lightly, â€Å"Oh? Anyone with your father?' â€Å"No.† â€Å"Anyone called on him lately?' â€Å"Only tradespeople – and you.† â€Å"Anything unusual happen at all?† â€Å"Only you.† â€Å"Forget me, will you? No, don't forget me. Tell me, how did you know your father was expecting me?† â€Å"Oh, that was easy. Last week, he received a Personal Capsule, keyed to him personally, with a self-oxidizing message, you know. He threw the capsule shell into the Trash Disinto, and yesterday, he gave Poli – that's our maid, you see – a month's vacation so she could visit her sister in Terminus City, and this afternoon, he made up the bed in the spare room. So I knew he expected somebody that I wasn't supposed to know anything about. Usually, he tells me everything.† â€Å"Really! I'm surprised he has to. I should think you'd know everything before he tells you.† ‘I usually do.† Then she laughed. She was beginning to feel very much at ease. The visitor was elderly, but very distinguished-looking with curly brown hair and very blue eyes. Maybe she could meet somebody like that again, sometimes, when she was old herself. â€Å"And just how,† he asked, â€Å"did you know it was I he expected.† â€Å"Well, who else could it be? He was expecting somebody in so secrety a way, if you know what I mean – and then you come gumping around trying to sneak through windows, instead of walking through the front door, the way you would if you had any sense.† She remembered a favorite line, and used it promptly. â€Å"Men are so stupid!† â€Å"Pretty stuck on yourself, aren't you, kid? I mean, Miss. You could be wrong, you know. What if I told you that all this is a mystery to me and that as far as I know, your father is expecting someone else, not me.† â€Å"Oh, I don't think so. I didn't ask you to come in, until after I saw you drop your briefcase.† â€Å"My what?† â€Å"Your briefcase, young man. I'm not blind. You didn't drop it by accident, because you looked down first, so as to make sure it would land right. Then you must have realized it would land just under the hedges and wouldn't be seen, so you dropped it and didn't look down afterwards. Now since you came to the window instead of the front door, it must mean that you were a little afraid to trust yourself in the house before investigating the place. And after you had a little trouble with me, you took care of your briefcase before taking care of yourself, which means that you consider whatever your briefcase has in it to be more valuable than your own safety, and that means that as long as you're in here and the briefcase is out there and we know that it's out there, you're probably pretty helpless.† She paused for a much-needed breath, and the man said, grittily, â€Å"Except that I think I'll choke you just about medium dead and get out of here, with the briefcase.† â€Å"Except, young man, that I happen to have a baseball bat under my bed, which I can reach in two seconds from where I'm sitting, and I'm very strong for a girl.† Impasse. Finally, with a strained courtesy, the â€Å"young man† said, â€Å"Shall I introduce myself, since we're being so chummy. I'm Pelleas Anthor. And your name?† â€Å"I'm Arca- Arkady Darell. Pleased to meet you.† â€Å"And now Arkady, would you be a good little girl and call your father?† Arcadia bridled. â€Å"I'm not a little girl. I think you're very rude – especially when you're asking a favor.† Pelleas Anthor sighed. â€Å"Very well. Would you be a good, kind, dear, little old lady, just chock full of lavender, and call your father?† â€Å"That's not what I meant either, but I'll call him. Only not so I'll take my eyes off you, young man.† And she stamped on the floor. There came the sound of hurrying footsteps in the hall, and the door was flung open. â€Å"Arcadia-† There was a tiny explosion of exhaled air, and Dr. Darell said, â€Å"Who are you, sir?† Pelleas sprang to his feet in what was quite obviously relief. â€Å"Dr. Toran Darell? I am Pelleas Anthor. You've received word about me, I think. At least, your daughter says you have.† â€Å"My daughter says I have?† He bent a frowning glance at her which caromed harmlessly off the wide-eyed and impenetrable web of innocence with which she met the accusation. Dr. Darell said, finally: â€Å"I have been expecting you. Would you mind coming down with me, please?† And he stopped as his eye caught a flicker of motion, which Arcadia caught simultaneously. She scrambled toward her Transcriber, but it was quite useless, since her father was standing right next to it. He said, sweetly, â€Å"You've left it going all this time, Arcadia.† â€Å"Father,† she squeaked, in real anguish, â€Å"it is very ungentlemanly to read another person's private correspondence, especially when it's talking correspondence.† â€Å"Ah,† said her father, â€Å"but ‘talking correspondence' with a strange man in your bedroom! As a father, Arcadia, I must protect you against evil.† â€Å"Oh, golly – it was nothing like that.† Pelleas laughed suddenly, â€Å"Oh, but it was, Dr. Darell. The young lady was going to accuse me of all sorts of things, and I must insist that you read it, if only to clear my name.† â€Å"Oh-† Arcadia held back her tears with an effort. Her own father didn't even trust her. And that darned Transcriber- If that silly fool hadn't come gooping at the window, and making her forget to turn it off. And now her father would be making long, gentle speeches about what young ladies aren't supposed to do. There just wasn't anything they were supposed to do, it looked like, except choke and die, maybe. â€Å"Arcadia,† said her father, gently, â€Å"it strikes me that a young lady-â€Å" She knew it. She knew it. â€Å"-should not be quite so impertinent to men older than she is.† â€Å"Well, what did he want to come peeping around my window for? A young lady has a right to privacy- Now I'll have to do my whole darned composition over.† â€Å"It's not up to you to question his propriety in coming to your window. You should simply not have let him in. You should have called me instantly – especially if you thought I was expecting him.† She said, peevishly, â€Å"It's just as well if you didn't see him – stupid thing. Hell give the whole thing away if he keeps on going to windows, instead of doors.† â€Å"Arcadia, nobody wants your opinion on matters you know nothing of.† â€Å"I do, too. It's the Second Foundation, that's what it is.† There was a silence. Even Arcadia felt a little nervous stirring in her abdomen. Dr. Darell said, softly, â€Å"Where have you heard this?† â€Å"Nowheres, but what else is there to be so secret about? And you don't have to worry that I'll tell anyone.† â€Å"Mr. Anthor,† said Dr. Darell, â€Å"I must apologize for all this.† â€Å"Oh, that's all right,† came Anthor's rather hollow response. â€Å"It's not your fault if she's sold herself to the forces of darkness. But do you mind if I ask her a question before we go. Miss Arcadia-â€Å" â€Å"What do you want?† â€Å"Why do you think it is stupid to go to windows instead of to doors?† â€Å"Because you advertise what you're trying to hide, silly. If I have a secret, I don't put tape over my mouth and let everyone know I have a secret. I talk just as much as usual, only about something else. Didn't you ever read any of the sayings of Salvor Hardin? He was our first Mayor, you know.† â€Å"Yes, I know.† â€Å"Well, he used to say that only a lie*** that wasn't ashamed of itself could possibly succeed. He also said that nothing had to be true, but everything had to sound true. Well, when you come in through a window, it's a lie that's ashamed of itself and it doesn't sound true.† â€Å"Then what would you have done?† â€Å"If I had wanted to see my father on top secret business, I would have made his acquaintance openly and seen him about all sorts of strictly legitimate things. And then when everyone knew all about you and connected you with my father as a matter of course, you could be as top secret as you want and nobody would ever think of questioning it.† Anthor looked at the girl strangely, then at Dr. Darell. He said, â€Å"Let's go. I have a briefcase I want to pick up in the garden. Wait! Just one last question. Arcadia, you don't really have a baseball bat under your bed, do you?† â€Å"No! I don't.† â€Å"Hah. I didn't think so.† Dr. Darell stopped at the door. â€Å"Arcadia,† he said, â€Å"when you rewrite your composition on the Seldon Plan, don't be unnecessarily mysterious about your grandmother. There is no necessity to mention that part at all.† He and Pelleas descended the stairs in silence. Then the visitor asked in a strained voice, â€Å"Do you mind, sir? How old is she?† â€Å"Fourteen, day before yesterday.† â€Å"Fourteen? Great Galaxy- Tell me, has she ever said she expects to marry some day?† â€Å"No, she hasn't. Not to me.† Well, if she ever does, shoot him. The one she's going to marry, I mean.† He stared earnestly into the older man's eyes. â€Å"I'm serious. Life could hold no greater horror than living with what she'll be like when she's twenty. I don't mean to offend you, of course.† â€Å"You don't offend me. I think I know what you mean.† Upstairs, the object of their tender analyses faced the Transcriber with revolted weariness and said, dully: â€Å"Thefutureofseldonsplan.† The Transcriber with infinite aplomb, translated that into elegantly, complicated script capitals as: â€Å"The Future of Seldon's Plan.†